Salon HoReCa 2026: The new professional platform for the HoReCa sector in Bulgaria

19–21 February 2026, Arena 8888 – Sofia

The HoReCa sector in Bulgaria is preparing to welcome one of the most anticipated professional events of the year — the first edition of Salon HoReCa 2026. Created by the National HoReCa Association in partnership with BiorestCup 2026, the forum brings together business, innovation, and professional development in a large‑scale format focused on the future of gastronomy, hospitality, and restaurant management.

A New Platform for HoReCa Professionals

Salon HoReCa 2026 is designed as a modern space for exchanging knowledge, technologies, and best practices, bringing together:

  • manufacturers and suppliers of professional equipment

  • software and digital solution providers

  • food and beverage brands

  • experts in gastronomy and tourism

  • professional organizations and training centers

The forum aims to support the development of sustainable partnerships and give businesses access to the latest trends and solutions in the sector.

What the Programme Includes

The official programme of Salon HoReCa 2026 brings together several key components:

Expo Zone

Discover the Hotel & Hospitality theme hall at Horeca Expo

Presentation of equipment, products, services, and technological solutions for professional kitchens, hotels, and restaurants.

International Masterclasses

Culinary masterclass Photos - Download Free High-Quality Pictures | Freepik

Guest chefs and experts from across Europe will demonstrate techniques, concepts, and innovations in culinary arts.

Business and Product Presentations

Business Lab - HORECA EXPO

A focus on sustainability, digitalization, process optimization, and the development of a competitive HoReCa business.

Culinary Cup and Competition Formats

Part of the programme is BiorestCup 2026 — a prestigious competition featuring an international jury, masterclasses, and a prize fund.

BiorestCup 2026 – A Key Highlight

Cooking Competition Stock Illustrations – 3,309 Cooking Competition Stock  Illustrations, Vectors & Clipart - Dreamstime

BiorestCup 2026 is one of the leading elements of the event. It includes:

  • a competitive programme evaluated by a professional jury

  • international guests and training sessions

  • round tables and discussions on the development of gastronomy

  • demonstrations of modern techniques and products

This makes the forum not only an exhibition but also an educational platform for professionals and young talents.

Venue and Tickets

Tickets for the event are available online on the official Salon HoReCa website.

Why Salon HoReCa Matters for the Sector

The first edition of Salon HoReCa comes at a time when the HoReCa industry in Bulgaria is developing dynamically and needs:

  • professional networking

  • exchange of experience

  • access to innovation

  • training and development

  • new partnerships

The forum creates an environment where businesses can connect with technology, and professionals can engage with ideas that drive the industry forward.

Salon HoReCa 2026 marks the beginning of a new professional tradition in Bulgaria — an event that brings together experts, companies, and talents with a shared mission: the development of a sustainable, competitive, and innovative HoReCa sector.

Tirol PROFESSIONAL at Salon HoReCa 2026

Tirol PROFESSIONAL will be part of Salon HoReCa 2026 with a dedicated demonstration area showcasing professional laundry and kitchen equipment for hotels, restaurants, and HoReCa businesses. We invite all hoteliers, restaurateurs, and industry professionals to visit us between 19 and 21 February at Arena 8888 – Sofia. On site, we will present solutions for efficient laundry processes, optimized professional kitchen workflows, and equipment designed for high‑load, reliable performance. We look forward to seeing you at Salon HoReCa 2026.